THE DARK DESERT PROJECT
Publish Brand x Reebok
In an all-new powerful collaboration, Reebok Classic has joined forces with streetwear imprint Publish on the "Dark Desert Project" pack. The duo has given the iconic Furylite and Furylite Chukka a minimalistic re-work that draws inspiration from the calmness that follows a volcanic explosion — an almost post-apocalyptic state.
Rendered with a striking black and white palette, the classic sneakers are reimagined with the same sleek, minimalist style that is hallmark to Publish Brand’s aesthetic. The Furylite is constructed with a luxe white leather upper, accented with segments of cream. In contrast, the boot-like Furylite Chukka showcases a dark obsidian leather body, detailed with a white fragment on the heel counter. Rounding off the looks on both iterations is the Publish insignia, subtly embroidered on the tongue.
Creative Direction Alex James
Marketing Nikki Tran
Design Brian Baclig
Photography Gian Torres
